We talk to Cake Décor about their colourful product range, life behind the scenes, trends and what's ahead! Happy reading!
1. How did Cake Décor evolve into the biggest manufacturer of quality sprinkles and edible decorations?
By listening to our customers! By having our customers at the heart of our innovation, we can create products that provide a solution for them. Our aim is to supply products that make the baker’s life easier. From home bakers to hobbyists and artisans, we put the baker at the centre of our thought process.
We also try to bear in mind that we are in the fashion business for cakes. We design new decorations, sprinkles medleys, colours and flavours to help our hobbyists make the latest trending showstopper cakes. Staying in touch with market trends allows us to stay ahead of the game.
2. Please tell us more about your colourful range of products…
We are all about cake decoration and helping bakers (of all skill levels) create show-stopping cakes and bakes, stress-free, using our innovative products. Everyone can transform an ordinary cake into an extraordinary, Instagram-able cake with Cake Décor products.
Choco Writers, for example, are a great and handy way to add those finishing touches to any bake, with no mess or no fuss! They make personalizing bakes with delicious chocolate decorations really simple. Just heat up the tube, snip the tip of the nozzle and decorate – it’s that easy!
To make using it even easier, we offer printable stencils to help the baker decorate amazing cakes. These can be printed and copied on to a clear non-stick acetate sheet or some grease proof paper. Then simply draw round with your Choco Writer. Click here for our stencils.
Choco Writers are available in White Chocolate and Milk Chocolate from Tesco, Morrisons, Sainsbury’s, Waitrose, The Range and Sprinkles & Co, www.sprinklesandco.co.uk.
Character Frostings for kids
We’ve developed a wonderful range Striped Frostings in tubes. Bakers can be time-pressured, and we’ve developed a range of two-colour Striped Frostings that can be piped straight from the tube. No more piping bags!
We have Striped Frostings in the following themes: Mermaid, Unicorn and just for Christmas…Elf!
These are perfect for bakers to get the impact of a two-colour striped frosting without the work, piping bags and most importantly without the hassle. All our striped frostings come with a ready-attached star decorating nozzle. Look out for Dinosaur Frosting coming soon!
Edible Eyes are one of our most popular products. They are the perfect way to add character to cakes and bakes. Give life to cuddly animals, spooky creatures and more. You are only limited by your imagination…kids love them.
Edible Eyes are available from Tesco, Asda, Morrisons, Waitrose, The Co-op, The Range and online at Sprinkles & Co, www.sprinklesandco.co.uk.
3. If you had to choose a favourite Cake Décor product, what would it be and why?
We’d choose the market-leading Cake Décor Glitter Sprays. They provide the perfect finishing touch to add some glamour and, with 900 pumps per bottle, they’re great value too.
4. What does a day in the life as the owner of Cake Décor look like?
Busy! Our Managing Director and owner, Bill Donnelly is very much at the heart of the business. His days start early and end late and each day is totally different. From marketing to product design, finance to the factory, Bill is involved in it all!
5. We love your Baking Hall of Fame! How can people get involved?
Just tag us using #mycakedecor on Instagram or Facebook. We are always delighted to see what our bakers make and share as much as we can. We regularly choose a few to be featured on our homepage www.mycakedecor.co.uk, which is updated regularly.
6. What are your top cake decorating tips for beginners?
Use Cake Décor products! Our strapline for every one of our products is “It’s So Easy”.
Our whole range is based around making the bakers life easier. For example, our cupcake kits Slime and Movie Night, come with everything you need to make amazing themed cupcakes; our striped frostings come with star nozzles so they can be piped straight on to your bakes; we provide downloadable stencils for our Choco Writers to make chocolate decorating really simple.
You can’t go wrong with our products. They are all individually designed to be easy to use, with showstopper results. But always remember to enjoy the process.
7. What makes cake decorating such a popular activity?
A few reasons:
- Who doesn’t like cake?!
- It’s a fun and easy activity to do with the kids
- Who doesn’t like cake?!?
- People like to be creative and cooking and baking is great to share with family and friends.
- Who doesn’t like cake?!?
8. Do you have a favourite cake decorating trend?
The Unicorn cakes and cupcakes trend because it has so much scope for the beginner baker to the professional and its super fun. Perfect for this trend is the Cake Décor Decorate a Unicorn Kit which contains 6 candy unicorn horns, 12 eyelashes and 12 ears to make up 6 cute Unicorn Cupcakes. Match with Unicorn Frosting for the perfect easy unicorn cupcake.
9. Where can people buy your products?
Cake Décor products are available in all the major supermarkets plus Amazon and Sprinkles & Co, sprinklesandco.co.uk.
10. What’s ahead for Cake Décor?
We have a big range of new and exciting products hitting the supermarkets in February. More details will appear in Baking Heaven early next year. Follow us on social media to keep up to date.
Don't miss another great interview where we talk to multi-award-winning pastry chef Cherish Finden!